Omnichannel Manager (fixed term contract for up to 12 months)
Manchester, GB
About us
Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.
Chiesi UK
Chiesi UK is the number one affiliate of the Chiesi Group and works on important therapy areas, such as neonatology, organ transplantation and rare diseases, alongside our treatments for respiratory conditions. We are proud to be a B Corp™ company, committed to using business as a force for good and always pursuing high social and environmental standards, to ensure the best outcomes for our people, patients and communities.
Our shared values of integrity, trust and innovation help us build authentic and transparent relationships, with the focus always remaining on the patient. Further, we pride ourselves on inclusivity and appreciate everyone’s unique talents, always encouraging people to share their perspectives and ideas.
What we offer
At Chiesi, we offer a work environment where individuals can reach their full potential and build meaningful careers. We are committed to our people and in April we were thrilled to be recognised as one of the 2024 UK Best Workplaces™. This award coming on the back of being certified as a UK and European Top Employer for nine consecutive years. Our people are our greatest asset and we celebrate that “Everyone of us is different. Everyone of us is Chiesi.” We continuously strive to enrich our employees personal and professional lives through our competitive benefits, services and programmes.
The role
We have an exciting opportunity for a Omnichannel Manager to join our AIR Marketing team.
At Chiesi it is our people who are at the heart of what we do and achieve. A proud family business we are a Top Employer and a Great Place to Work in the UK.
The in the role of Omnichannel Manager you will lead on the creation, development, and ongoing optimisation of omnichannel marketing campaigns, supporting the overall AIR Portfolio strategy and accelerating the creation of engaging content and experiences that exceed our customers’ expectations.
The successful candidate will have multichannel marketing experience and delivering commercial results through such activities in a highly regulated industry.
We offer a blended approach to work, giving you the flexibility to work from home 2 days per week on mutually agreed days. We also offer a great benefits package including Pension, Private Medical and Dental cover, 25 days leave, competitive salary, and an annual bonus scheme.
We look forward to welcoming you to our team.
Purpose
To lead on the creation, development, and ongoing optimisation of omnichannel marketing campaigns, supporting the overall AIR Portfolio strategy and accelerating the creation of engaging content and experiences that exceed our customers’ expectations.
Profile
- Ideally educated to degree level, preferably in business, marketing or life sciences will consider relevant work experience
- Multichannel marketing experience and delivering commercial results through such activities in a highly regulated industry
- Marketing channel best practice experience including web platforms, CRM, email, and analytics
- Track record of managing cross functional projects, including planning, stakeholder engagement, budget management and implementation.
- Broad understanding and application of the principles of marketing /marketing process
- Excellent oral and written communicator
- Veeva document review experience or similar content approval systems (desirable however training can be provided)
- Comprehensive knowledge or detailed understanding of the ABPI code in relation to the promotion of medicines within the UK (more than ABPI qualified).
Main Responsibilities
- Contribute to the execution of the AIR Portfolio strategy, along with members of the customer strategy marketing team and the wider cross functional team
- Collaborate with Omnichannel Lead and customer strategy teams to develop omnichannel customer campaign maps, mapping appropriate messaging/tactics/touchpoints against agreed campaign frameworks, aligned to campaign objectives
- Forecast media, media spend, and set relevant KPIs for omnichannel campaigns in agreement with customer strategy team
- Working closely with customer strategy teams and medical teams, lead on the development and approval of campaign tactics and content assets within approval systems
- Contribute to the ongoing management of the Respiratory content calendar, ensuring content delivery is coordinated across brands and customer types, and work with the customer strategy teams to identify opportunities to improve content to maximise impact
- Maintenance of the BU web platforms, and management of agencies and external collaborators for development of core ‘above brand’ content and user journeys. Increase online visibility of web content through SEO/PPC best practices
- Lead the creation and management of automated customer journeys within the CRM platform, and manage email creation/management within the platform
- Manage relevant 3rd parties/agencies, ensuring accurate and timely tactical briefs are delivered on time and budget
- Utilise campaign measurement frameworks to ensure proper tracking is in place for campaign reporting and analysis
- Analyse results and interpret data into meaningful insights to help steer decision-making, in collaboration with the customer strategy team
- Maintain close communication with the field force to understand their feedback on field force materials and their role in campaign orchestration
- Ability to successfully manage marketing materials through relevant approval process from concept to implementation
- Effective and timely communication to all stakeholders within Chiesi UK and Corporate Marketing
- Respond and deliver to ad hoc work requests from immediate line manager and/or senior managers.
- Ensure strict compliance to both company values, standards (SOPs) and the ABPI Code of Practice
- Comply with the Company Code of Ethics
- In line with annual objectives, contribute and support the UK Affiliate in its pursuit to become more sustainable, ensuring that you and/or your teams commit to and deliver at least 2 initiatives each year.
Chiesi UK is committed to valuing diversity and promoting equality through a policy of treating all its employees and job applicants fairly and equally. Chiesi UK will take all reasonable steps to employ, train and promote employees on the basis of the evidence of competencies required, individual merit and qualifications without regard to race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age or disability. We will also take all reasonable steps to provide a work environment in which all employees are treated with respect and dignity and that is free from discrimination, harassment and victimisation based upon an employee's race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age or disability.
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