Marketing Content Manager (COPD)

Date: 8 May 2025

Department: Respiratory Sales & Marketing

Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair

Job Type: Direct Employee

Contract Type: Permanent

Location:

Manchester, GB

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi UK

Chiesi UK is the number one affiliate of the Chiesi Group and works on important therapy areas, such as neonatology, organ transplantation and rare diseases, alongside our treatments for respiratory conditions. We are proud to be a B Corp™ company, committed to using business as a force for good and always pursuing high social and environmental standards, to ensure the best outcomes for our people, patients and communities.

Our shared values of integrity, trust and innovation help us build authentic and transparent relationships, with the focus always remaining on the patient. Further, we pride ourselves on inclusivity and appreciate everyone’s unique talents, always encouraging people to share their perspectives and ideas.

What we offer

At Chiesi, we offer a work environment where individuals can reach their full potential and build meaningful careers. We are committed to our people and in April we were thrilled to be recognised as one of the 2024 UK Best Workplaces™. This award coming on the back of being certified as a UK and European Top Employer for nine consecutive years. Our people are our greatest asset and we celebrate that “Everyone of us is different. Everyone of us is Chiesi.” We continuously strive to enrich our employees personal and professional lives through our competitive benefits, services and programmes.

Who we are looking for

We have an exciting opportunity for a Marketing Content Manager (COPD) to join our AIR Marketing team, based in our Head Office in Heald Green, Manchester.

At Chiesi it is our people who are at the heart of what we do and achieve. A proud family business we are a Top Employer and a Great Place to Work in the UK.

The in the role of Marketing Content Manager (COPD), you will be responsible for the development of medical/marketing content for the marketing teams in-line with customer needs and corporate strategy. Ultimately, the Content Manager is responsible for the marketing content planning for the AIR Franchise, based on data as well as field insights and local tactics.

The successful candidate will have marketing channel writing experience, e.g. content generation for promo materials, websites, emails, blog posts/articles, social media content etc. You will also have the ability to understand complex information and convert this into digestible and engaging stories for a variety of audiences.

We offer a great benefits package including Pension, Private Medical and Dental cover, 25 days leave, competitive salary, and an annual bonus scheme.

We look forward to welcoming you to our team.

Purpose

The COPD/ASTHMA Content Manager will be responsible for the development of medical/marketing content for the marketing teams in-line with customer needs and corporate strategy.

Ultimately, the Content Manager is responsible for the marketing content planning for the AIR Franchise, based on data as well as field insights and local tactics.

Profile

Marketing channel writing experience, e.g. content generation for promo materials, websites, emails, blog posts/articles, social media content etc.

Ability to understand complex information and convert this into digestible and engaging stories for a variety of audiences

Close collaboration with the medical and marketing teams as well as the sales teams to ensure that the content that we present in various channels fits the needs of our customers

Main Responsibilities

Write, edit and proof-read promotional and educational marketing content across different channels for the Respiratory (AIR) portfolio, in line with the UK Air Plan
Work with the Omnichannel team/MKTG/Medical Team to create, update and maintain the Chiesi Air editorial calendar to track and manage content across channels, audiences and time
Work with agencies to support external content development, providing guidance on content goals, quality and completing reviews
Deep knowledge of the UK Complaint rules to ensure that the content produced is aligned with the code of ethics.
Management of approved materials/assets - Expiry dates, reapprovals, withdrawals
High abilities to convert scientific information to marketing content
Veeva document review experience or similar content approval systems (desirable, however training can be provided)
Hard Copy and Digital Material Management, including Linney and recalls.
Comprehensive knowledge or detailed understanding of the ABPI code in relation to the promotion of medicines within the UK (preferred, however training can be provided)

Role Requirements

Educated to degree level, preferably in business or marketing
Professional marketing qualification – such as CIM
Experience of leading the brand planning process in a pharma marketing role.
Product life cycle management experience – launch to LOE
Experience of managing others and/ or leading teams successfully via matrix management
Knowledgeable on NHS structures
Excellent communication and organisational skills, attention to detail is critical
Proven track record of managing complex cross functional projects, including planning, stakeholder engagement, budget management and implementation.
Document review experience essential
ABPI qualified & commercial signatory experience desired

Chiesi UK is committed to valuing diversity and promoting equality through a policy of treating all its employees and job applicants fairly and equally. Chiesi UK will take all reasonable steps to employ, train and promote employees on the basis of the evidence of competencies required, individual merit and qualifications without regard to race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age or disability. We will also take all reasonable steps to provide a work environment in which all employees are treated with respect and dignity and that is free from discrimination, harassment and victimisation based upon an employee's race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age or disability.