Senior CX & Digital Brand Manager (Bucharest based)

Date:  12 Apr 2024
Department:  Romania
Team:  Mktg, Market Access, Bus. Excellence & Med. Affair
Job Type:  Direct Employee
Contract Type:  Permanent

Bucharest, RO

About us 

Based in Parma, Italy, Chiesi is an international research-focused pharmaceutical and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its main therapeutic areas: Discover more here 

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes a transparent and ethical behavior at all levels.  

We believe that the success of Chiesi is built and shaped by our people and our strong set of shared Values and Behaviors. Our people make a critical difference to our success, which is why it is vital that we attract and retain the right talent who will continue to enrich our culture by living and breathing our values and behaviors. 

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.  


Job Purpose:

The role of a Brand and Omnichannel Manager is to develop and propose relevant marketing strategy of the responsible products (including training on products for the field force team), adapt global marketing strategy to local market, propose for approval promotional materials. In this role our future colleague will ensure the effective setup of campaigns within our Marketing Automation software (Salesforce), with  the suitable content, suitable channels, and optimal frequency across the customer journey for specific customer segments. The Brand and Omnichannel Manager collaborates with the Field Force, Marketing (or Product Managers), and CX teams to plan, implement, and oversee the campaign performance, offering the essential resources to attain sales targets.

Main Responsibilities

Brand management  
•    Crafting strategy for the assigned portfolio following an in-depth analysis to achieve proposed objectives
•    Harmonize the global strategic marketing plans with local customers to craft tailored and effective local brand strategies 
•    Enhance the usage of all commercial and medical channels by creating brand operational plan, marketing tools (materials and activities) through collaborative efforts across functions. 
•    Implement brand plan, while collaborating with all company roles to optimize reaching the best actions and tools
•    Act as the marketing expert for the assigned portfolio of products, including providing training to the relevant stakeholders (mainly to field force teams) 
•    Proactively adjust the marketing plan to align with the constantly evolving environment, with the purpose of maximizing products potential
•    Maintain close collaboration with the field force team to gather market and customer feedback
•    Monitor and promote the products of Chiesi to internal stakeholders, as well as to external customers, to ensure the products achieve growth and long-term success.


•    Organize and contribute to strategic planning meetings with Sales, Marketing and CX to define marketing campaigns through omnichannel and advise on best practices and requirements for marketing operations
•    Create and build up omnichannel activities, tools, materials aligning solutions for the therapeutic areas in a cross functional manner
•    Collaborate with other product managers to manage and implement all omnichannel marketing platforms inside Chiesi 
•    Work with clients and other stakeholders to gather campaign and asset requirements and provide internal resources for efficient production cycles of our campaigns
•    Organize the deployment and schedules of production resources, both with our HUB and external service providers, and prioritize these projects based on our prioritized customer journeys
•    Manage the creation of marketing campaign assets in Salesforce
•    Quality assurance of marketing campaign assets (emails, landing pages and components such as forms) according to documented requirements and standards
•    Generate marketing online events, new models to access and target customers through digital/online Support the creation of campaign assets as required and run locally adapted social media campaigns
•    Lead regular client and internal team meetings to plan and review campaigns
•    Communicate regularly with internal production resources (within the CEE region) through various channels, including email and project management tools
•    Monitor and optimize reporting for campaign tracking in coordination with CX, Sales and Marketing
•    Identify opportunities and develop innovative solutions for process efficiencies


People Management
-    Lead, manage and develop colleagues assigned within the marketing department (Product manager or any other role)
-    Coach and develop capabilities for direct report (s)
-    Cascade objectives, monitor, evaluate performance
-    Develop and promote a culture of trust, accountability with the team


About our future colleague

•    At least 3 years' experience in project management based on marketing automation platforms 
•    BA/BS preferred, BA/BS in marketing is a plus
•    Experience in managing campaign planning and content creation in OCE/Salesforce
•    Hands-on experience in asset creation is an advantage
•    Experience in pharmaceutical marketing is an advantage
•    Advanced level of English 

Soft skills: 
•    Excellent communication and interpersonal skills   
•    Customer centricity approach 
•    Strong attention to detail
•    Ability to manage and prioritize simultaneous tasks

What we are offering 

You would join a dynamic, fast-growing, challenging and friendly environment. 

In Chiesi we firmly believe that our people are our most valuable asset, that is why we invest in continuous training, learning and development. Therefore, we strive to continuously promote and satisfy development needs, paying particular attention to the quality of our working environment and to collective well-being.  

We want our people to come to work happy every day, and we know how important it is to find the right work-life balance in order to be able to give our best. That is why we offer flexible working approach, remote working, support in the relocation process, tax assistance service for foreign colleagues and many other people-care services.