Brand Lead Marketing Endo Metabolic Europe & International - Global Rare Diseases

This is what you will do

Reporting to the Endo Met Global Portfolio Strategy Head, this leadership role will take responsibility for leading the development of global brand strategy and own the commercial tactical plan for implementation across the EU and International. You are responsible for shaping, implementing and monitoring marketing strategies within the Endo Met portfolio. As brand lead, a critical success factor will be to ensure strong collaboration with cross functional teams. 

You will be responsible for

• The EU & International Brand Lead is part of the Global Marketing team and responsible for building and executing the most competitive insight driven brand strategy in partnership with cross functional partners.
• Co-leads the Lomitapide core team and contributes as appropriate to optimize strategies, create and drive product launches and life cycle management.
• Responsible for leading the development of the global brand strategic plan
• Owns the EU & International commercial tactical plan for implementation across geographies.
• Ensures brand strategies and tactical plans are efficiently and effectively cascaded and implemented at affiliate level. 
• Provide support and guidance to affiliates related to the brands assigned (promotional material, trainings, special projects, events)
• Provides needed commercial perspective on key marketing decisions such as optimal positioning and messaging to differentiate in the marketplace.
• Translates the science into marketing initiatives which change the lives of patients.
• Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.
• Develop strong customer, market and therapeutic area knowledge, and expertise
• Establish strong Key Opinion Leaders relationships
• Provides positive leadership and productive influence across the organization.  Sets the tone and priorities for the brands.
• Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
• Raises the bar and is never satisfied with the status quo.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.
• Ensure strict compliance of all marketing activities/materials to both company standards (SOPs) and the ABPI Code of Practice
• Comply with the Company Code of Ethics

You will need to have

• University degree in Science and/or degree in Marketing
• 5-plus years of progressively responsible marketing and/or other relevant commercial experience in a pharmaceutical or biotechnology environment
• Fluent English
• Ability to work independently and collaboratively, as required, in a fast-paced, entrepreneurial, team environment
• Demonstrates strong cross functional and cross geographical influence and leadership without authority capability; Works effectively with other leaders on the brand team.
• Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
• Strategic mindset
• Scientific aptitude
• Emotional intelligence
• Attention to detail
• Financial acumen and awareness

We would prefer for you to have

• Rare disease marketing experience a plus
• Digital marketing experience a plus
• Prior global or regional experience preferred

Location

The position can be located at any of Chiesi’s affiliates across Europe and is expected to involve approximately 25% international travel