Digital Marketeer

Chiesi is seeking a Digital Marketeer to join the Benelux Digital CX team. Are you looking for a versatile and data-driven position where you can learn and develop yourself? And do you want to work in a Great Place to Work certified organization? Please read on if you answered both questions with yes.

What will you do?

As a Digital Marketer, you will play a crucial role in shaping and executing Chiesi Benelux’s marketing automation and CRM strategy. You are familiar with the content needs of the target groups of Chiesi Benelux and manage all internet and new media-related marketing activities. Examples of this include, email marketing, SEO, SEA, marketing automations and social media marketing. In addition, you arrange for the development, implementation, monitoring and optimization of digital campaigns.

Collaborating with your Digital CX team members, you will execute and manage the overall digital marketing strategy, ensuring all digital campaigns align with Chiesi Benelux’s customer experience objectives. You will also design and coordinate campaigns with exceptional customer journeys tailored to our target groups utilizing, for example, A/B and multivariate testing. Enhancing customer retention and enriching existing data will be key aspects of your role, which involves setting up and maintaining databases.

You will be responsible for growing and improving existing customer data, so you should have a good understanding of database management and be able to use it to develop effective CRM strategies. 

To this end, you will develop business cases independently and in consultation with stakeholders, be able to set priorities and determine the optimal omnichannel deployment with a focus on online (digital) channels. In addition to these activities, you will further digitize Chiesi’s BeNeLux product services, optimizing the customer experience, and increasing conversion rates.
 

We offer you the following:

• An attractive salary in line with your experience
• Bonus structure based on performance and company results
• Unique opportunity to work for an Italian family-owned company with strong values
• Work for the largest pharmaceutical group in the world, which is Certified B Corporations®
• Opportunity to work (partly) from home 
• Attractive pension scheme
• Chiesi will take care of 50% of the costs of your (and your family’s) health insurance
• Business and fun combined; a 3-day Cycle twice a year with the complete Benelux team

Who are we looking for?

You are the right person when you have a strong understanding of data analysis and can leverage it to create targeted digital marketing campaigns and customer journeys, ultimately enhancing the customer experience.

You can identify key customer segments and analyze their behavior on digital platforms to create personalized content and messages that resonate with them. 

As a Digital Marketer, you should be independent and proactive, capable of working on your own initiative. Your ability to identify opportunities and develop strategies will be essential in enhancing the digital customer experience and driving revenue growth for the company. Last, but certainly not least, creativity will be a crucial skill for success in this role.

Furthermore you have: 

• Working and thinking level is a bachelor’s degree or equivalent work experience in relevant areas, such as marketing; 
• Minimum of 3 years of working experience in a (digital) marketing and/or communication position, preferably within a network/knowledge organization;
• Experience with customer segmentation and its follow-up in various digital channels; 
• Experience with (email) marketing automations and development of customer journeys
• Experience with Google Analytics, dashboard tools and the optimization of websites; 
• Experience in data analytics and creating reports;
• Experience with project management and coordination;
• You have excellent oral and written communication skills in Dutch and English;
• Experience with Salesforce Marketing Cloud is a plus.

Chiesi uses diversity and inclusion as a source of innovation and creativity. Therefore, we welcome all applications regardless of ethnic origin, age, gender, disability, sexual identity, ideology or religion.

Are you still interested?

Great! We look forward to receiving your application! Click on the ‘Apply now’ button and upload your CV and motivation letter, and we will contact you. Questions? Then contact Femke Roze via e-mail f.roze.ext@chiesi.com. 
 

About Chiesi

We are Chiesi, a family business founded by Giacomo Chiesi. In 1935, Giacomo started making new medicines in his pharmacy in Parma.

Now, more than 85 years later, his grandchildren Alessandro, Andrea, Giacomo and Maria Paola, are at the helm of a globally operating company. Our company offers jobs to more than 6,500 people. They make medicines for chronic lung diseases, transplants and respiratory problems premature infants and several rare diseases.

But one thing hasn't changed; we decide what we do ourselves, without major shareholders who demand higher dividends or determine where we invest. We can still really do business with a long-term view. This long-term vision is aimed at helping patients. In line with the values of the Chiesi family where caring for each other and the world around us, is of paramount importance.