Omnichannel Marketing Partner - Cardiovascular

Date: Mar 21, 2025

Department: BU CARE

Job Type: Direct Employee

Team: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Who we are looking for

Purpose

This Omnichannel Marketing Partner will develop integrated marketing strategies that enhance the reach and impact of our cardiovascular (CV) product lines. They will also support the development and evolution of our omnichannel ecosystem at a franchise level. This role requires a deep and nuanced understanding of digital marketing, an obsessive curiosity about customer engagement, and the ability to work collaboratively across functional teams. The ideal candidate would be able to support our hybrid work environment from Cary, NC office.

Main Responsibilities

Strategy Development:
- Design and lead the implementation of omnichannel CV product campaigns in alignment with brand strategies.
- Provide data-driven insights and digital expertise to evolve product strategies.
- Support the continued evolution of our franchise omnichannel ecosystem by establishing new channels/connections and optimizing processes.
Insights, Analytics, and Measurement:
- Define, measure, and report KPIs to understand content, channel, and campaign performance.
- Partner with analytics teams to measure ROI and the impact of digital engagements.
- Integrate insights into product management and content development workstreams to optimize brand performance.
Omnichannel Activation:
- Analyze customer journey maps to identify key moments for campaign execution.
- Connect omnichannel experiences through data and automation.
- Manage a digital library of personalized/dynamic content, ensuring compliance with Medical/Legal/Regulatory (MLR) review processes.
Collaboration: Work closely with product management, marketing communications, sales, and operations teams to ensure alignment and integration of marketing efforts.
Innovation: Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.

Experience Required

Experience Required:

4+ years of experience in digital marketing, omnichannel marketing, or a related role.
Strong understanding of customer segmentation, omnichannel principles, and digital marketing technology.
Proven track record in designing and implementing customer-centric experiences within a digital marketing ecosystem.
Excellent analytical skills and the ability to drive decision through interpreting and reporting data.
Familiarity with the content review process/workflows.
Strong communication and interpersonal skills.
Ability to work collaboratively in a team environment.

Experience Preferred:

Significant experience in the healthcare/biotech industries.
Experience with social media, influencer, or digital opinion-leader marketing.
Experience with pharmaceutical MLR review processes and FDA guidelines on digital pharma promotion.
Experience with AI tools for marketing/analytic/creative applications.
Proficiency with content management systems, particularly Veeva PromoMats/DAM.

Education

Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.