Intern, Marketing - Summer 2025

Date:  Dec 23, 2024
Department:  BU CARE
Job Type:  Intern
Team:  Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type:  Temporary
Location: 

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. 
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. 

 

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. 
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

 

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees.   Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues.  Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

 

Who we are looking for

Purpose

We are seeking a highly skilled and experienced marketing MBA candidate to join our dynamic team and enhance the effectiveness of non-personal marketing campaigns by identifying and leveraging whitespace opportunities. This is an opportunity to take ownership of a business-critical project, learn about the pharmaceutical industry, and work within an inclusive cross-functional team. 


While working at Chiesi, the intern will be an integral part of the Marketing team and will gain exposure to a wide range of marketing disciplines, including positioning and messaging, campaign development, business analytics, market research, digital strategy design, and business performance management. 

 

The Internship Program will last for 12 weeks with a start date of May 19th, completing on August 8th. During the program, Chiesi interns will be exposed to leadership and have the opportunity participate in learning and engagement activities spanning topics such as team dynamics and self-assessment, career development, business unit overviews, and charitable initiatives.  The program will culminate in a formal final presentation to the department and relevant stakeholders.

Main Responsibilities

  • Review Existing Customer Personas and Journey Maps:
    • Analyze current customer personas and journey maps.
    • Identify potential additional campaign goals based on insights.
  • Analyze Current Non-Personal Campaign Performance Metrics:
    • Evaluate the performance of existing non-personal marketing campaigns.
    • Identify areas for improvement and optimization.
  • Develop Strategies to Optimize Content and Delivery Methods:
    • Create strategies to enhance the content and delivery of non-personal campaigns.
    • Ensure alignment with identified whitespace opportunities.
  • Implement A/B Testing:
    • Design and execute A/B tests to measure the impact of proposed changes.
    • Analyze test results to determine the effectiveness of optimizations.
  • Present Findings and Recommendations:
    • Compile and present findings and recommendations to the marketing team.
    • Provide actionable insights to improve future campaigns.
       

Experience Required

  • Previous experience in marketing, preferably in a digital marketing or campaign management role.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Familiarity with A/B testing and performance metrics analysis.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively with cross-functional teams.
     

Education

Currently pursuing an MBA with a focus on Marketing, Digital Marketing, Business Analytics, or a related field.


Bachelor’s degree in Marketing, Business Administration, or a related discipline. 
 

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business.  All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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