Global Consumer HealthCare Customer Experience & Digital Strategy and Execution Lead

Date:  Jan 20, 2023
Department:  Global Marketing
Job Type:  Direct Employee
Team:  Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type:  Permanent
Location: 

Parma, IT

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceutical and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its main therapeutic areas: Discover more here

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes a transparent and ethical behavior at all levels.

We believe that the success of Chiesi is built and shaped by our people and our strong set of shared Values and Behaviors. Our people make a critical difference to our success, which is why it is vital that we attract and retain the right talent who will continue to enrich our culture by living and breathing our values and behaviors.

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. 

 

Chiesi CCO - Commercial Organization

Following the continued growth of the Company and the increasing portfolio complexity, Chiesi decided to introduce the Chief Commercial Officer (CCO) role and organization. The new organization is a truly global operating model, ensuring a uniform approach across all geographies (30 affiliates worldwide). The CCO Organization includes Global Marketing, Global Medical Affairs, Global Value & Access and all the commercial functions of every affiliate.

 

Who we are looking for

Main Responsibilities

⦁    Global reference for social guideline definition and follow up 
⦁    Global NHCO editorial calendar definition 
⦁    Support Strategy & Execution team and affiliate to identify strategic initiative meaningful for our customer and drive/support implementation
⦁    Global governance for digital properties (brand coherence, Bcorp contents, UX experience, dashboard); e-commerce and  web activities 
⦁    Build together with affiliates and support the execution of the international web strategy for CHC portfolio, with a special attention on NHCO.
⦁    Support the Strategy and Execution team in the analysis of category/product markets to identify relevant trends (new active ingredient, services, POS,…) 
⦁    Understand costumer journey and identify different touchpoints   
⦁    Build up together with affiliates social media listening campaigns to capture customer sentiments and feeling 
⦁    Upselling and cross selling opportunities 
⦁    Create strategy to gain new consumer throughout web activities and social media & Identify consumer post-purchasing experiences that will insure/reinforce brand loyalty 
⦁    Drive the creation of Digital contents to develop the brand image to external stakeholders (in cooperation with the Strategy and Execution Team and affiliates)
⦁    Identify relevant/preferable accounts and define/structure appropriate communication 
⦁    Support affiliates to improve web site and create an e-commerce strategy in partnership with local pharmacy 
⦁    Develop strategy able to generate traffic into local/ int site 
⦁    Identify potential inspirational projects “beyond the pill” to bring added-value to the customer
⦁    Global CHC reference for digital community in coordination with the Global Digital Transformation Lead
⦁    Content Hub (3D videos, photo shootings)
⦁    Partnership with Global ICT Team for the deploy of innovative solutions (ecommerce / CRM B2C) 
⦁    Together with CHC team develop communication campaigns to increase knowledge / culture around NHCO
 

Experience Required

At least 5 years of Experience in Vitamin and Mineral supplement and / or beauty field

Fast Moving Consumer Goods Market is recommended 

Education

Bachelor’s Degree in Scientific or Economics

Languages

Fluent English

Skills

⦁    Previous experience in digital and/or trade marketing activities highly recommended
⦁    Deep knowledge of new technology and digital tools (eg. Social media) and e-commerce related practices
⦁    Culture of digital and innovation word and creative mindset
⦁    Demonstrated success managing customer relationships (eg: amazon, e-tailers, influencer…)
⦁    Strong passion for understanding and serving customers
⦁    Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
⦁    Excellent communication and interpersonal skills to nurture internal/external relationships and work with cross-functional teams
⦁    Enthusiastic and creative leader with the ability to inspire people
⦁    A team player capable of high performance and flexibility working in a dynamic environment
⦁    Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create contents a stronger brand, and improve the customer experience
⦁    Expertise in commercial strategy and methodology tools
 

What we offer

You would join a dynamic, fast-growing, challenging and friendly environment.
In Chiesi we firmly believe that our people are our most valuable asset, that is why we invest in continuous training, learning and development. Therefore, we strive to continuously promote and satisfy development needs, paying particular attention to the quality of our working environment and to collective well-being. 
We want our people to come to work happy every day, and we know how important it is to find the right work-life balance in order to be able to give our best. That is why we offer flexible working approach, remote working, support in the relocation process, tax assistance service for foreign colleagues and many other people-care services.

Discover all our opportunities