Sr. Product Manager

Date: Feb 24, 2025

Department: BU CARE

Job Type: Direct Employee

Team: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Who we are looking for

Purpose

The Senior Product Manager (Sr. PM) serves as a Brand Lead and oversees all US marketing of KENGREAL® (cangrelor), which is used in the field of interventional cardiology. KENGREAL is a growing product and the only IV formulation in its class. Key responsibilities include maintaining a strategic view of relevant market/therapeutic dynamics that impact Kengreal; developing and communicating actionable Commercial plans that align these dynamics with company objectives; and driving the implementation of these plans, which often includes cross-functional and inter-agency involvement. Maintaining a strong orientation towards the needs of customers is vital. The Sr. PM will work with the Brand Strategy Lead to develop strategies and overall marketing plans, and will have lead responsibility in the execution of the marketing plan and associated campaigns and tactics to effectively grow market segments.

The Sr. Product Manager should be able to travel up to approximately 25% and is expected to work in the Cary NC office at least 3 days per week.

Main Responsibilities

Strategic Planning and Leadership:

Develop institutional expertise in assigned disease states, ensuring the delivery of relevant messaging and full understanding of available opportunities
Foster candid and productive relationships with our customers, to include KOLs, product champions and relevant patient advocacy groups to ensure close alignment with customer’s needs
Understand all relevant guidelines and evidence and associated impact
Identify new business opportunities through market expansion or development
Serve as primary lead on cross-functional projects related to assigned brands
Specify market requirements for current and future products by conducting market research
Continually assess market conditions and competitive activity

Commercial Plan Development and Implementation:

Lead the development and delivery of an annual cross-function customer-focused brand plan
Partner with key field-based and HQ-based colleagues to ensure their understanding and alignment with critical success factors associated with brand plan
Direct and manage the creation of tactics for both personal and non-personal promotion with omni-channel marketing capabilities
Achieve P&L goals for assigned products
Partner with all relevant field-based commercial personnel, as well as management teams to ensure understanding of critical success factors and provide support
Attend national conferences to ensure successful exhibits, understand competitive position, cultivate customer relationships and gauge appropriateness and receptiveness of messaging and sales materials
Monitor and control program performance, establishing relevant KPIs and leveraging available data to assess ROI and redirect resources as needed

Project Management and Execution:

Effectively manage multiple agency partners to produce high-quality deliverables within timelines and allocated budget
Gain approval for marketing materials through internal review process and work collaboratively with review team; accountable for adhering to Chiesi promotional and regulatory standards
Set priorities in cases of conflicting requirements
Manage large-scale departmental or cross-departmental projects (as assigned)
Manage budget and conduct financial management processes for assigned products

Analytical Thinking and Communication:

Leverage in-house assets and teams to generate market, brand, and customer analytics
Generate and deliver impactful presentations that share key findings for internal forums to include C-suite presentations and national/regional Sales meetings
Produce product monthly Marketing report
Communicate effectively within the organization to ensure the motivation and alignment of all key stakeholders to achieve product objectives

Personal and Departmental Development:

Proactively identify opportunities for improvement related to Marketing procedures and partners
Partner with manager to develop and execute personal development plan
Attend/complete educational programs to enhance skills and knowledge in designated areas

Experience Required

Minimum 5+ progressive years’ experience in pharmaceutical marketing, including experience in developing and executing marketing plans
If currently in pharmaceutical field Sales, ranking required to be in top 30% or higher overall for the most recent 2 prior quarters
Significant experience with drugs used >70% within the hospital, or adjacent rare disease specialties, is preferred.

Education

Bachelor’s degree from a four-year accredited university, MBA preferred

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.