Sr. Manager Digital Marketing
Cary, NC, US
About us
Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.
Chiesi USA
Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.
What we offer
Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."
Purpose
The Senior Manager, Digital Marketing will primarily lead the development, planning and implementation of the overall omnichannel marketing strategy affecting key customer segments across the organization’s diverse portfolio of products, which touch the therapeutic areas of Hospital-Critical Care, Neonatology, and Cystic Fibrosis. This role will partner and align closely with key stakeholders representing Marketing, Customer Experience, Business Excellence, as well as various field-based customer-facing teams. To ensure the Digital Marketing Team’s efforts are optimized, this role will regularly assess external digital opportunities and threats, as well as evaluate and evolve current approaches. It will support the effective use of Chiesi’s new and future technology solutions through interaction with corporate colleagues in Parma, Italy and Boston, MA. Significantly, this leader will foster the development and growth of the Digital Marketing Team.
Main Responsibilities
Drive Implementation of an Enterprise-wide Omnichannel Marketing Strategy:
- Lead development and execution of an omnichannel digital strategy for engaging patients, health care professionals and other key stakeholders in a post-COVID-19 world as the role of virtual engagements and other digital capabilities continue to evolve
- Provide ongoing strategic leadership to the Marketing team and other cross-functional stakeholders that improves our shared customers’ experience through more impactful digital content, design and media mix
- Maintain a view of the competitive landscape and a broad perspective across the pharma industry with a focus on digital innovation, accessibility, usability, and emerging technologies
Enable Marketing’s Operational Integration of an Omnichannel Marketing Strategy:
- Partner with brand marketers to understand brand objectives, customer strategies and tactical plans and support each through recommended omnichannel marketing recommendations
- Through close collaboration with CX and Business Analytics teams inform digital marketing recommendations based on CX practices and methodologies; advanced data and analytics; and available marketing content and technologies
- Define governance processes and metrics to conduct and evaluate digital experimentation efforts and to integrate learnings across brands. Gather and analyze information, test use cases and assumptions, and work closely with the Marketing team to create an environment that fosters continuous improvement and learning
- Collaborate with local stakeholders and corporate partners to ensure effective use of Chiesi’s new global MAP/CRM platform and other future systems
Effectively Plan and Execute:
- Effectively manage multiple agency partners to produce high-quality deliverables within timelines and allocated budget
- Gain approval for digital assets through internal review process
- Manage large-scale departmental or cross-departmental projects (as assigned)
Manage and Develop Digital Marketing Team:
- Build and lead a team of agile subject matter experts who offer customer-oriented and performance-driven ideas, think analytically, and deliver upon operational commitments
- Ensure team effectively works with the Marketing team and other cross-functional teams
Manage Personal Development:
- Partner with manager to develop and execute personal development plan
- Attend/complete educational programs to enhance skills and knowledge in designated areas
Experience Required
- Minimum 5 years of experience in pharmaceutical digital marketing
- Demonstrated leadership success in management, including building and/or leading a team or department
- Proven track record of leading successful customer experience & digital transformation projects
- Within a matrixed environment, able to manage multiple tasks and multi-functional resources concurrently while maintaining high attention to detail and while responding to rapidly changing priorities and aggressive deadlines
- Experience in developing and executing strategic digital campaigns
- Strong project management, analytical thinking, and budget management skills
- Demonstrated initiative, creativity and strategic relationship building
Education
- Bachelor’s degree from a four-year accredited university, MBA preferred
Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
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