Product Manager, Curosurf

Date: Jan 9, 2025

Department: BU CARE

Job Type: Direct Employee

Team: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Who we are looking for

Purpose

The Product Manager, with support from senior leadership, will lead strategic market analysis, develop marketing strategies, build and execute high-impact marketing plans and create associated campaigns and tactics to effectively grow market segments. This position will maintain full P&L responsibilities for assigned products, and will be expected to deliver detailed product and program performance analysis to support alignment with business goals. Collaboration with other departments, including medical, regulatory, sales, finance, business knowledge, customer experience and decision support will be required. The Product Manager should be able to travel approximately 10%-20%. This includes travel in the field to visit customers and attend regional and national tradeshows throughout the year, including some weekends. The Product Manager will also develop and maintain relationships with KOLs, advocacy groups, industry and agency partners. The preferred candidate will be within commuting distance of Cary, NC to support our hybrid working model.

Main Responsibilities

Strategic Planning and Leadership:

Develop institutional knowledge of neonatology space and ensure brand strategies are appropriately aligned to support/complement needs of HCPs.
Develop and refine the product vision, strategy, and roadmap in alignment with the company's overall objectives and market needs.
Monitor, analyze, and evaluate product performance and understand key performance drivers.
Monitor customer experience and feedback to generate new ideas to support marketing strategies and activities development.
Conduct market research, competitive analysis, and gather customer feedback to identify market trends, opportunities, and potential areas for product and strategy improvement.
Design and conduct speaker program content and drive coordination of speaker training

Marketing Plan Development and Implementation:

Develop, present and gain approval for annual brand plan.
Partner with key field-based and HQ-based colleagues to ensure understanding and alignment of critical success factors associated with brand plan.
Direct and execute the creation of programs for personal and non-personal promotion, sales training and educational materials.
Liaise with advertising agencies and other vendors to design campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Monitor and control program performance, establishing relevant KPIs and leveraging available data to assess ROI and redirect resources as needed.

Project Leadership

Effectively manage multiple agency partners to produce high-quality deliverables within timelines and allocated budget.
Gain approval for marketing materials through internal PRB review process; accountable for adhering to Chiesi promotional and regulatory standards.
Set priorities in cases of conflicting requirements.
Manage budget and conduct financial management processes for assigned products.

Reports and Presentations:

Generate and deliver high-quality presentations for national sales meetings, POAs, annual marketing plan and initial sales training.
Provide monthly product and campaign performance through Cross Functional Monthly Meeting.
Provide quarterly product updates to Leadership team.
Communicate effectively within the organization to ensure the motivation and alignment of all key stakeholders to achieve product objectives.

Personal and Departmental Development:

Partner with manager to develop and execute personal development plan.
Attend/complete educational programs to enhance skills and knowledge in designated areas.
Present to internal colleagues on relevant areas of marketing expertise.
Proactively identify opportunities for improvement related to Marketing department procedures and partners.

Experience Required

Minimum 5 years’ experience in pharmaceutical marketing, including experience in developing and executing strategic plans for in-market or launch products/services
Significant experience with drugs used >70% within the hospital, or adjacent disease specialties, preferred
Strong interpersonal skills with ability to lead, interact with focus, and build consensus without authority
Ability to successfully manage multiple tasks and multifunctional resources concurrently while maintaining high attention to detail while responding to rapidly changing priorities and aggressive deadlines
Demonstrated ability to drive business results through the development and execution of successful innovative personal and non-personal marketing campaigns
Self-directed with ability to build teamwork on shared projects and goals
Strong project management, analytical thinking and financial modeling skills
Demonstrated initiative, creativity and strategic relationship-building
Entrepreneurial spirit, energy, personal drive and motivation
Proficient in MS Office (Word, Excel, PowerPoint)

Education

Bachelor’s degree from a four-year accredited university

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.