Omnichannel Marketing Partner - Neonatology

Purpose

The Omnichannel Marketing Manager - Neonatology will support the development and execution of integrated marketing strategies across multiple channels to enhance the reach and impact of our neonatology products/campaigns. They will be responsible for maintaining and evolving the omnichannel ecosystem that services a wide variety of customer/persona/account needs. This role requires a deep understanding of digital marketing, customer engagement, and the ability to work collaboratively with cross-functional teams. Ideal candidate is local able to work hybrid model out of Cary, NC office. 

Main Responsibilities

• Strategy Development: 
  • Define and lead the omnichannel marketing strategy in coordination with brand/campaign strategies set by the product manager.
  • Participate and lead franchise-level omnichannel marketing strategic programs; elevate brand-level strategic thinking to franchise-level applications
  • Leverage AI tools and technologies to enhance marketing strategies, including AI-driven customer segmentation, personalized content creation, and predictive analytics.
• Insights, Analytics, and Measurement: 
  • Identify channel and consumer experience trends and ensure that omnichannel content development is driven by actionable insights.
  • Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
  • Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Content Development:
  • Partner with a wide range of internal and external stakeholders to develop impactful and meaningful content across the multiple channels; explore multiple techniques/technologies to rapidly feed an omnichannel engine
  • Develop and implement marketing campaigns across multiple channels, including digital, social media, email, and in-store.
  • Manage the submission of marketing assets through the Medical, Legal, Regulatory (MLR) review process to ensure compliance with industry standards and regulations.
• Collaboration: Work closely with product management, sales, and operations teams to ensure alignment and integration of marketing efforts.
• Innovation: Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.
   

Experience Required

Experience Required:

• 4+ years of experience in digital marketing, omnichannel marketing, or a related role.
• Strong understanding of customer segmentation, online marketing, and user experience.
• Ability to edit HTML and use Adobe Creative Cloud apps to rapidly create/edit digital content.
• Proven track record of managing and executing successful marketing campaigns.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Familiarity with the content review process/workflows.
• Familiarity with Google Analytics and Tag Manager.
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a team environment

Experience Preferred:

• Significant experience in the healthcare/biotech industries.
• Familiarity with digital marketing tools and SEO best practices.
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Experience with pharmaceutical MLR review processes and familiarity FDA guidelines on digital pharma promotion
• Experience with AI tools and technologies for marketing purposes.
• Proficiency with content management systems, particularly Veeva PromoMats and WordPress.
   

Education

Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable.