Omnichannel Marketing Manager, AIR

Date: May 16, 2025

Department: BU AIR

Job Type: Direct Employee

Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Who we are looking for

Purpose

We are searching for a passionate Omnichannel Marketer to join our growing US AIR Marketing Team. This newly created position will initially focus on pre-launch preparation in anticipation of FDA approval of our global market leading product, Trimbow®.

We want to find an experienced individual with the skills, experience, and passion to help us fulfill our mission to introduce Chiesi and our anticipated future launches to US HCPs and patients active in the asthma and COPD disease area. We seek someone who can work effectively in a dynamic team-environment, with a high degree of autonomy. This position reports to the head of US AIR marketing and will start as an individual contributor.

Main Responsibilities

Strategic Leadership:

Provide digital and AGILE methodology leadership to the marketing team and extended brand launch team.
Architect and drive a future-forward digital strategy that aligns with Trimbow’s brand plan and integrates with the BECX roadmap
Lead the evolution of digital engagement, balancing the integrating of cutting-edge tools, automation, and personalization strategies with the change management needs of the organization.
Collaborate with colleagues to develop a comprehensive, multi-channel HCP and Patient Marketing tactical plan, budget, and performance measurement plan.
Contribute to Leadership requests and presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary.

Campaign Design & Execution:

Utilize AGILE techniques and MVP approach to design and build campaigns
Design and execute high-impact, data-driven digital campaigns that resonate with key audiences.
Oversee content lifecycle management, ensuring seamless, compliant, and optimized distribution across platforms.
Champion a customer-centric approach, leveraging behavioral insights to refine targeting and messaging.

Enablement & Collaboration:

Lead and inspire stakeholders to embrace omnichannel excellence and adopt best-in-class engagement strategies.
Act as a digital evangelist, facilitating knowledge-sharing and fostering a culture of continuous innovation.
Engage in frequent customer facing interactions such as field rides, in-office meetings, events, and other activities as needed.

Performance & Optimization:

Establish a data-driven framework to define, track, and optimize key performance indicators (KPIs) across all digital initiatives.
Leverage advanced analytics, market insights and real-time data to continuously refine campaign effectiveness and maximize ROI.
Implement A/B testing, audience segmentation, and personalization strategies to enhance engagement and conversion rates.

Operational Excellence:

Manage the digital marketing budget, overseeing third-party vendors and ensuring ROI-driven investments.
Work with colleagues to identify and prioritize improvements to enhance operational efficiency, KPIs and maximize marketing ROI.
Lead operational projects to deliver best-in-class digital initiatives on time, on budget and with maximum impact.
Partner with IT, Legal / Compliance, Regulatory, Pharmacovigilance, and other functions as needed to develop digital policies and procedures to ensure compliance with all laws and regulations

Experience Required

5+ years’ experience in pharma marketing, at least 4 in digital/omnichannel
Previous product launch experience
A proven track record of leading successful digital marketing strategies and campaigns
Experience working with AGILE marketing methodologies
Deep knowledge of multichannel and omnichannel marketing strategies and platforms.
Proficiency in SEO, SEM, and digital tools such as Veeva, Salesforce Marketing Cloud, Adobe, and AMC (Advanced Marketing Cloud).
Strong analytical mindset with a history of data-driven decision-making.
Experience in agency management and cross-functional collaboration.
Ability to navigate a dynamic, fast-paced environment, balancing strategic vision with hands-on execution.
Experience working with field teams is essential.
History of success managing multiple priorities with excellent organizational and critical thinking skills on time and within budget
Clear communication skills, both verbal and written.
Thorough understanding of regulatory, legal and compliance requirements for both general pharma and digital/data.
Ability to thrive in a highly collaborative environment -- outstanding relationship-building and influencing skills.
Ability to work independently with guidance only needed on the most complex tasks
Flexibility to travel (up to 30% travel anticipated if based in Cary, more if remote)
Preferred qualifications: Respiratory experience (Asthma and COPD prioritized)

Education

Bachelor’s Degree: Marketing, Communications, Business, Life Sciences, or a related field.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.