Marketing Communications Manager
Cary, NC, US
About us
Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.
Chiesi USA
Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.
What we offer
Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."
Who we are looking for
Purpose
Our organization is embarking on an exciting journey to establish and execute an omnichannel strategy, aimed at enhancing our reach, engagement, and customer experience across multiple platforms. We are seeking a Marketing Communications Manager to lead the creative efforts in developing and executing innovative marketing campaigns for our hospital products. This role requires a strategic thinker with a solid background in graphic design, branding, digital marketing, and marketing communications. The Marketing Communications Manager will collaborate with cross-functional teams to ensure that all creative content aligns with the company's brand and business objectives, thereby driving our omnichannel strategy forward.
Main Responsibilities
- Creative Leadership and Management:
- Lead the development of all brand marketing materials:
- Manage external asset development partners
- Leverage/organize internal resources for asset/content development
- Own Promotional Review Board (PRB) approval workflows for marketing
- Ensure asset development meets timelines and budgets outlined by brand leads
- Define and manage CARE branding footprints (including brand style guides, functional templates, and core-claims/stock/asset libraries).
- Guide the development of internal creative capabilities to meet the evolving demands of each brand.
- Manage the budget for outsourced work and allocate resources effectively to maximize ROI on creative projects.
- Lead the development of all brand marketing materials:
- Creative Strategy:
- Partner with brand and digital leads to define appropriate channels/creative approaches for each campaign brief that satisfy the business goals/requirements.
- Develop and implement creative materials outlines in CARE campaign briefs.
- Collaborate with the marketing team to develop brand messages and content to align with key personas and customer journey touchpoints.
- Ensure all creative content adheres to regulatory guidelines and industry standards by PRB and knowledge of Chiesi guidelines
- Revising content for/upon A/B testing
- Identifying gaps in content and recommending new message development
- Ensure a consistent brand voice and visual identity across all marketing materials. Edit content to ensure voice, grammar, and style are on point
- Remain updated on emerging content development and technology trends and bring implementation possibilities to the Marketing Execution Lead.
- Work closely with the product development, sales, and regulatory teams to understand each CARE products’ features, benefits, differentiators, and market landscape.
- Project Management and Collaboration:
- Manage multiple simultaneous projects and ensuring timely delivery and high-quality output.
- Develop and deploy a transparent, agile project management process.
- Partner with brand leads to establish content calendars for each brand and across each major channel.
- Present creative concepts and copy to senior product managers and stakeholders
- Foster a collaborative environment that encourages innovation and creativity
Experience Required
- 4+ years of experience in a creative digital role in the pharmaceutical or healthcare industry. Agency experience in Project management and/or copy/edit is a plus.
- Proficiency with Adobe Creative Suite (and other design software) to be able to create/edit/version a wide variety of creative marketing assets.
- Strong portfolio showcasing a range of projects across digital channels, including websites, CRM, programmatic display, POC, CPC, and social media
- Excellent communication and presentation skills
- Knowledge of FDA regulations and pharmaceutical marketing guidelines.
- Certification by AMA in Content Marketing a plus
- Strategic thinking and problem-solving abilities
- Excellent communication, verbal, and written skills
- Advanced writing and editing skills are a plus
- Knowledge of current online tools and marketing trends, including SEO
- Advanced computer skills
- Excellent analytical skills and attention to detail
- Ability to work under pressure and meet tight deadlines
- Creative flair and attention to detail. Past Project Management experience is a plus
- Strong understanding of digital marketing and social media trends
Education
Bachelor’s degree in graphic design, Marketing, or a related field.
Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
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