Manager, Market Research

Date:  May 16, 2024
Department:  Business Excellence
Job Type:  Direct Employee
Team:  Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type:  Permanent
Location: 

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. 
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. 

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. 
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees.   Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues.  Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

 

Purpose

The Manager, Market Research is a member of the company commercial team that partners closely with Marketing, Finance, Business Development, customer experience, and Pipeline planning.  This position will be responsible for gathering, analyzing, and interpreting market data to provide valuable insights that drive strategic decision-making. The ideal candidate possesses a deep understanding of the pharmaceutical market dynamics, strong analytical skills, and a passion for staying ahead of industry trends. The Market Research Manager serves as an internal consultant to leadership and brand teams and helps them make informed strategic decisions through analytic guidance and insights.

Main Responsibilities


•    Market Analysis: Conduct comprehensive market research to analyze trends, opportunities, and potential risks in the pharmaceutical industry.  Monitor competitor activities, regulatory changes, and emerging technologies impacting the market.

•    Primary and Secondary Research: Design and execute both qualitative and quantitative research studies to gather primary data from key stakeholders.  Utilize secondary research sources to gather relevant industry data, reports, and market intelligence.

•    Data Collection and Analysis: Gather, organize, and analyze data using statistical methods and market research tools.  Interpret data to provide actionable insights and recommendations for strategic decision-making.

•    Customer and Stakeholder Surveys:  Develop and implement surveys to gather feedback from healthcare professionals, patients, and other relevant stakeholders.  Analyze survey results to identify market preferences, unmet needs, and opportunities for product improvement.

•    Competitor Intelligence: Maintain a comprehensive understanding of competitor products, market positioning, and strategic initiatives.  Provide regular updates on competitor activities to inform business strategy.

•    Trend Monitoring: Stay informed about industry trends, advancements in pharmaceutical research, and evolving consumer preferences.  Proactively identify opportunities and challenges based on emerging market trends.

•    Collaboration: Collaborate with cross-functional teams including marketing, sales, and product development, and customer experience to align research efforts with business objectives.  Communicate research findings effectively to internal stakeholders.

Ad hoc Analysis – responsible ad hoc analytic projects based on the requests from Finance, Marketing, Business Development, customer experience, or pipeline planning.

•    Help management team to identify opportunities and threats through primary and secondary research & analytics.

•    Assist in scenario planning.

Experience Required

•    Minimum of 5 years of market research experience in the pharmaceutical industry.
•    Extensive knowledge and use of both primary and secondary data. Experience in conducting primary market research projects and understanding of qualitative and quantitative research methods is required.
•    Knowledge of pharmaceutical regulatory framework and compliance requirements. 
•    Experience with syndicated data sources and market research databases and studies.
•    Ability to think strategically and connect analytics with the overarching business questions, and understand the link between brand strategy and analytic insights.
•    Manage ambiguity by questioning data and/or stakeholder for further nuanced information. 
•    High attention to details.
•    Ability to multitask and deliver results in tight timelines, and adaptability to fast paced, frequently changing environment.
•    Team player and collaborates well with cross-functional team members from diverse backgrounds and work styles.
•    Strong presentation skills.
•    Must be proficient with all MS Office applications, including MS Excel, Word, PowerPoint and Adobe; advanced Excel skills required. 

Education


•    Bachelor’s Degree from a four-year accredited university required, preferably in business, marketing, market research, ore related field.  Advanced degrees in business or sciences are preferred.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business.  All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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