Lead, HCP Marketer

Date: May 16, 2025

Department: USA General Management

Job Type: Direct Employee

Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Who we are looking for

Purpose

We are searching for an experienced Lead HCP Marketer to join our growing US AIR Marketing Team. This newly created position will initially focus on pre-launch preparation in anticipation of FDA approval of our global market leading product, Trimbow®.

We want to find an experienced marketer with the skills, experience, and passion to help us fulfill our mission of helping to introduce Chiesi and our products to the US asthma and COPD respiratory community. This position will guide key commercial projects to engage HCPs. We seek someone who can work effectively in a dynamic team-environment, with a high degree of autonomy. This position reports to the head of US AIR marketing and will have direct reports.

Main Responsibilities

Work directly with the Head of Marketing and other senior leaders to develop go to market strategies and market leading brand plans
Work closely with Medical Affairs and Commercial leadership to develop and nurture relationships with key customers and respiratory OLs.
Build and lead a high-performing team of TLLs including providing strategic direction, mentoring team members, and ensuring the successful and compliant execution of key initiatives.
Work along and lead marketing manager to develop product positioning, messaging, and value propositions that resonate with target audiences and differentiate our products in the marketplace.
Lead and manage all aspects of peer-to-peer and speaker program initiatives.
Work with business excellence colleagues to conduct market research and analysis to identify market trends, customer needs, product performance and potential competitive threats.
Work closely with the head of sales and their field sales teams to ensure alignment and execution of the customer engagement plan.
Attend scientific meetings to stay updated on industry trends, best practices, and emerging technologies in the asthma and copd space
Partner cross-functionally with patient marketing, omnichannel/digital marketing, patient advocacy, customer experience, US medical affairs, commercial operations, market access, and field teams, to ensure strategic alignment and executional excellence.
Guide key agency relationships with accountability for achievement of goals and an eye towards innovation.
Ensure compliance with regulatory, legal, and corporate requirements both separately and for asthma and copd patients.
Engage in frequent customer facing interactions such as field rides, in-office meetings, events, and other activities as needed.
Contribute to leadership requests and presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary

Experience Required

6+ years’ experience in pharma HCP marketing
Previous product launch experience in asthma or COPD
Proven experience in developing and leading product marketing projects
History of success managing multiple priorities with excellent organizational and critical thinking skills on time and within budget
Demonstrated ability to think strategically and creatively
Pioneer innovative projects and support thoughtful risk taking
Clear communication skills, both verbal and written.
Experience working with field based teams
Proficiency in marketing automation platforms, CRM systems, and other marketing tools.
Thorough understanding of regulatory, legal and compliance requirements.
Experience navigating medical, legal, regulatory process in a collaborative way
Ability to thrive in a highly collaborative environment -- outstanding relationship-building and influencing skills.
Ability to work independently with guidance only needed on the most complex tasks
Flexibility to travel (up to 30% travel anticipated if based in Cary, more if remote)
Preferred qualifications: People management, AGILE marketing experience, digital experience

Education

Bachelor’s Degree Marketing, Communications, Business, Life Sciences, or a related field.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.