Sr. Manager, Digital Marketing Asset & Content Governance

This is what you will do

We’re looking for a builder who wants ownership. You will establish and run DAM and Claims Library governance for US Rare, creating the tagging, claims, and lifecycle standards that keep content compliant and reusable across teams. You’ll train users, improve findability, and turn governance into a real speed advantage for our US programs. The result: lower risk, less rework, and faster delivery of the content our Rare communities rely on. This program is already underway, and in 2026 we’re building the internal capability—you’ll be the founding owner who proves the model. As the model matures, you’ll help shape how this capability scales—potentially transitioning to a broader Marketing Operations run-state you’ve helped design and potentially expanding scope to our brands globally.

You’ll be responsible for:

• Own governance for US Rare across DAM and the Claims Library—define metadata/taxonomy standards and controlled vocabularies.
• Ensure claims traceability for every asset/module (source IDs, version lineage, rights/consent, expiry).
• Run the lifecycle from creation → approval → reuse → deprecation/archive, with automated checks and alerts.
• Be the compliance gate with Regulatory/Medical/Privacy; prepare for audits and quickly remediate findings.
• Drive adoption—deliver training, playbooks, office hours, and a champion network so teams actually use the standards.
• Improve findability & reuse—QA ingestion/tagging, partner with brand teams and agencies, and reduce rework.
• Enable modular content—ensure components are structured/tagged for reuse and localization.
• Make the data useful—publish dashboards on reuse, cycle time, and metadata quality; turn insights into actions with Analytics.
• Manage vendors/SLA work—lead offshore/onshore tagging backlogs, set acceptance criteria, and audit quality.
• Continuously improve—run quarterly governance reviews, refine policies, and help design the future run-state with Marketing Ops.
• Coordinate with brand teams, agencies, and internal stakeholders to ensure metadata completeness and source file accuracy.
• Conduct regular content audits, cleanup, and hygiene activities.
• Manage and maintain the Component Library, Claims Library, Digital Rights Management (DRM), and taxonomy structures.
• Upload content (including in-design/source files) to the Content Hub and maintain quality control.
• Perform content reviews and quality checks on all assets.

You will need to have

• 5+ years in DAM/content governance or content operations (regulated industry preferred).
• Strong metadata/taxonomy design and content lifecycle management experience.
• Working knowledge of claims management, usage rights/consent, and audit requirements.
• Experience with enterprise DAM and medical/legal/review systems (e.g., Veeva PromoMats or similar).
• Proven training and change-management chops—comfortable leading adoption across teams.
• Data literacy—can define/report KPIs (reuse rate, cycle time, metadata completeness) using Excel/BI.
• Vendor/agency management experience; comfortable coordinating offshore support.
• Bachelor’s degree or equivalent experience; library science, information management, or similar a plus.

Location

Hybrid position based out of our Boston, MA office. Up to 10% travel availability required. #LI-Hybrid

Compensation

The annual base pay for this position ranges from $161,280 to $197,120. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If hired, the employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.