Global Marketing Brand Lead, HIDO
Boston, MA, US
About us
Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.
Chiesi USA
Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.
Who we are looking for
Purpose
The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head, to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in our office in Boston, MA.
Main Responsibilities
- Brand leadership of Product:
- Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
- Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
- Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
- Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
- Ensure budget is accurately accounted for and reconciled against budget
- Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
- Translate clinical data and patient insights into compelling value propositions and brand messaging
- Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
- Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
- Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
- Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
- Support development of KOL engagement plans, advisory boards, and congress strategy:
- Ensure brand presence at key events and scientific platforms
- Engage with KOL leadership and establish commercial relationships
- Develop branded, promotional tactics in alignment with the overall brand strategy
- Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
- Ensure successful execution of field-driven tactics through cross-functional collaboration
- Refine brand messaging and tactics based on market insights and/or KPIs
- Utilize high level of business acumen in analysing and coordinating activities from identified industry trends, competitor’s resources and practices
- Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
- Build cross-functional/Regional collaborations, to ensure alignment on projects/processes and to share best practices
Experience Required
- 5+ years sales, marketing or other relevant commercial or analytical experience
- 4+ years pharmaceutical brand marketing
- Rare Disease experience preferred
- Product launch experience highly preferred
- Digital marketing experience preferred
- Experience with OPDP and FDA requirements
- Solutions-oriented, strong analytical and presentation skills
- Creative, innovative, problem-solving approach
- Independent self-starter
- Willingness to travel approximately 25%, including some international travel. Travel will vary by month based upon projects and meetings.
Education
Bachelor’s degree in a life science; MBA, or advanced degree, preferred.
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Nearest Major Market: Boston