Digital Engagement Manager, Rare Diseases

Date:  Feb 20, 2024
Department:  GRD Global Value & Access
Job Type:  Direct Employee
Team:  Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type:  Permanent

Boston, MA, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. 
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. 

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. 
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees.   Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues.  Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."



Reporting to the Global Dir Digital Engagement, the Digital Engagement Manager will play a pivotal role in shaping and executing the digital marketing operations for Chiesi Global Rare Disease (GRD). This individual will be at the forefront of digital strategy innovation, focusing on the development, measurement, and implementation of cutting-edge digital marketing initiatives. The Digital Engagement Manager will also collaborate closely with Corporate Marketing to ensure the successful marketing integration of the MAP/CRM platform.
This role is based in our office in Boston, MA.

Main Responsibilities

  • Lead the Execution of Digital Strategic Initiatives:
  • Oversee MAP and Associated Assets, encompassing:
  • Digital Innovation Operations:
  • Operational Management of Digital Marketing Analysis:
  • Operational Management of Rep-Triggered Email Content Implementation (templates, fragments, IVAs):
  • Operational Leadership in IQVIA Integration as Digital Lead:


Experience Required

•    Minimum 3-5 years’ experience in pharmaceutical marketing, including experience in developing and executing digital marketing strategies and tactics
•    Experience with orphan drug marketing desirable, but not required  
•    Agency or client-facing experience desirable 
•    US and International experience and demonstrated ability to effectively work across cultures highly preferred
•    Experience with marketing analytics and reporting platforms (Google Analytics/Adobe Analytics/or others)
•    Experience with using marketing automation technology (preferably Eloqua and Marketing Cloud)
•    Ability to synthesize and communicate actionable insights to internal partners, most of whom come from non-technical background, through oral and written presentations
•    Demonstrated initiative, creativity and strategic relationship building
•    Demonstrated ability to develop, communicate, and implement successful strategic initiatives
•    Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas  
•    Technology savvy and able to quickly adopt to working with new technology solutions
•    Requires 5-10% travel


•    Bachelor’s degree from a four-year accredited university. MBA preferred

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business.  All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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Nearest Major Market: Boston